Warburtons supply chain director, Adam Marson, said:
“DHL’s proven experience in the cereal sector made it a natural choice as our logistics partner. Its transparent, measurable initiatives will have a pivotal role in supporting our ability to continue delivering the freshest products possible daily to our customers and consumers.”
The control tower will be based near Warburtons’ headquarters which are located in Bolton in Lancashire. From there, the transportation of around two million loaves, rolls and assorted other bakery items will be managed.
The firm has 12 bakeries dotted around the UK as well as 13 depots. DHL will be monitoring fuel efficiency and carbon emissions for the fleet as well as attempting to cut annual mileage. In order to achieve this, telematics devices will be used for the measurement of driver performance and training will also be provided.
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